Vitamin Water is running a creative ad campaign that is bursting with energy. Situated at bus stops across the country, Vitamin Water ads contain USB ports in which people can charge their phones while waiting for the bus. The ad sends a clear message: Vitamin Water is your source for all of your energy needs.
By Adeena Schlussel, spotted by Daniel Lubetzky.
These designs, shared with me by a friend, Ari Cartun, are innovative, and funny:
![clip_image001[4]](http://blog.peaceworks.net/wp-content/uploads/2011/07/clip-image0014.jpg "clip_image001[4]")
![clip_image001[6]](http://blog.peaceworks.net/wp-content/uploads/2011/07/clip-image0016.jpg "clip_image001[6]")
![clip_image001[8]](http://blog.peaceworks.net/wp-content/uploads/2011/07/clip-image0018.jpg "clip_image001[8]")
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Check out this inspirational story about an armless pianist who’s perseverance enabled him to find innovative ways to achieve his goals.
This Wall Street Journal article explores two innovative start ups that allow brands to advertise to potential customers without pestering them, creating a more positive association with their brand. As this trend suggests, as technology becomes more interactive, advertisers have the opportunity to be more creative in shaping how their consumer interacts with their brands on an individual level; it will be interesting to see which strategies are effective in this new world of advertising.
Spotted by Daniel Lubetzky, by Adeena Schlussel
This initiative uses recycled bottles, in place of bricks, to construct homes. People are encouraged to fill bottles with trash, after which they are collected and put to good use. It is a great idea that both benefits the environment and creates housing for people.
Today, Daniel was interviewed by Fox Business News in a segment depicting how influential the private sector can be in America’s fight against obesity. Daniel’s interview was part of the ongoing debate on whether the Government should police healthy eating, and this segment reinforces how influential entrepreneurial solutions can be. Even though Daniel admitted to having a sweet tooth (keep any and all funnel cake sticks away!) it is clear from this segment that KIND’s unbounded devotion to health and deliciousness will be key ingredients in helping American’s maintain healthy lifestyles.
by Adeena Schlussel
This video, launched by Entrepreneur Magazine encapsulates some of the attributes that made KIND’s Daniel Lubetzky win the 2010 Entrepreneur of the Year Award, and carries new meaning since the Award was announced. Among the key lessons: build a supportive environment for a super-star team, and use technology to simplify life, and food, rather than to complicate it.
Innovator – Kind Snacks from OC Creative Media on Vimeo.
by Adeena Schlussel
My cousin shared this very cool presentation showing the evolution of our globe by geography and time – the life expectancy and wealth of 200 countries over the last 200 years. Fascinating.
And you can also play around with this platform across a plethora of indicators…
http://graphs.gapminder.org/communityproxy/ChartDataServlet?
Bloomberg featured an article yesterday, illustrating the benefits that Egypt has incurred from trading with Israel. The article states that Israeli buttons on Egyptian clothing has boosted employment and benefitted the economy, despite some civilian backlash.
Spotted by Daniel Lubetzky, redacted by Adeena Schlussel