Good Housekeeping has joined the ranks of newly excited KIND Healthy Grains fans! The magazine recommends KIND Healthy Grains to its 13 million readers as a delicious, low-calorie way to get a third of your needed daily grains.
Spotted by Daniel Lubetzky, by Adeena Schlussel
KIND Healthy Grains have only recently launched, but they are already an O, The Oprah Magazine favorite! Oprah’s crew described KIND Healthy Grains as a delicious way to get a daily dose of healthful whole grains and we would have to agree!
Spotted by Daniel Lubetzky, by Adeena Schlussel
This last KIND Tuesday brought about a swell of support from the San Francisco Bay Area, where the KIND Food Truck has been roaming. And, the San Francisco Examiner, CBS San Francisco, the San Francisco Examiner, the San Francisco Station and Frisco Kids were all compelled to tell the story! Check out this coverage to see how Do the KIND Thing and San Franciscan kindness swept the Bay Area.
Spotted by Daniel Lubetzky, by Adeena Schlussel
While I pride myself in the KIND culture embodied by our family at KIND, and while that includes always respecting our competitors, I couldn’t help commenting on the deceptive advertising by ThinkThin.
Fortunately the media has taken the lead to comment on how ThinkThin is an artificial blob of unpronounceable stuff and ranked ThinkThin as the WORST bar to consume.
But when I was walking by the Natural Products Expo East show and saw this sign, it prompted me to comment on how deceptive and deceitful it is.
First of all, their new tagline "It’s all about what’s inside" is embarrassing on their behalf, as "what’s inside" a ThinkThin bar is maltitol, an artificial product that does not exist in nature and does not belong in products proclaiming to be natural, along with other artificial ingredients that are hard to pronounce and that cause gas and bloating.
On top of that, they outright deceive consumers by comparing FRUIT & NUT bars to their bars, which contain no fruits, only nuts and artificial ingredients. They claim they have 70% less sugar that Fruit & Nut bars. But the way they achieve this feat is by a) including artificial sweeteners instead of real food like honey, and b) by excluding fruit but comparing themselves to a fruit bar. Well, fruit of course has natural sugar, and any nutritionist will recommend it to you. What nutritionists will not recommend is for you to eat maltitol or any of the unpronounceable stuff ThinkThin puts in their products.
If ThinkThin was honest it would have compared their Nut bars to NUT bars, such as KIND’s Nut Delight. If you make that comparison, their "70% less sugar" claim falls apart, and KIND’s Nut Delight, which doesn’t contain fruit, stands up much more favorably to the artificial nutritionals achieved by ThinkThin – with KIND’s product being totally natural and avoiding artificial sweeteners that are not found in nature, not to mention the supreme taste and quality of KIND products.
I have been in the natural industry for about 18 years and am proud that most companies are truly committed to truthfulness and integrity. It is disappointing when a few bad apples deceive consumers. ThinkThin has a history of trying to do so, growing, and then falling on its head and imploding when it is discovered. Its earlier incarnation was as a performance food bar that was supposed to make you smarter and all other sorts of nonsense. Then it imploded, and eventually it reinvented itself as a natural diet product, even though there is nothing natural about it.
Fox news featured a piece by Men’s Journal correspondent about why KIND makes the perfect travel snack. KIND is the perfect portion of nuts to keep you full and fuel you onward!
Check out the full coverage here:
Spotted by Daniel Lubetzky, by Adeena Schlussel
A recent report from Phil Lempert reveals that whole grains are one of the top 5 “brain foods,” meaning that they improve concentration and provide ample energy throughout the day. Whole grains are especially crucial for children, to help them get through a school day, and are equally useful for adults as whole grains are said to enhance memory.
Spotted by Daniel Lubetzky, by Adeena Schlussel
Although Women’s Health chose to feature KIND Mini’s as a “Best Packaged Food for Women,” this is no mini accomplishment! The publication praised the mini bars for being a concentrated source of energy that can “tide-you-over… without breaking the calorie bank,” without failing to mention that they are yummy to boot. At the same time, Better Nutrition dubbed KIND Peanut Butter Dark Chocolate + Protein as a superstar in the “Best Natural Product” category. Check out more about these honors on the KIND Blog , here and here!
by Adeena Schlussel
Prevention Magazine prefers KIND Pomegranate Blueberry Pistachio + Antioxidants Snack bar as a healthy snack, because of the abundant antioxidants and vitamins packed into this bar of goodness. Check it out here!
Spotted by Daniel Lubetzky, by Adeena Schlussel
Real Simple Magazine featured KIND as a tasty and healthy snack option for a snack attack that hits when you’re in the car! As Real Simple illustrates, KIND hits the right nutritional goals and is the perfect snack for on the go.
SHAPE Magazine recently reviewed the nutrition bar category to inform its readers of the best and worst nutrition bars. KIND was highlighted as one of the best, while other bars, such as ThinkThin, Balance, and Powerbar, were disapproved for using unnatural ingredients, and for having low fiber content and high use of added sugars.
Good Morning America Health also covered this story, echoing SHAPE’s stance that KIND’s nutrition attributes are superior. Check it out below!
Spotted by Daniel Lubetzky, by Adeena Schlussel
