by Adeena Schlussel on behalf of Daniel Lubetzky
Nick Kristof writes about Psychologist Jonathan Haidt of University of Virginia illustrates in his book, “The Happiness Hypothesis” that happiness is correlated with acts of kindness and that “altruism carries its own rewards”. One study showed that when researched encouraged their subjects to imagine giving charity, the part of the brain associated with eating or sexual pleasure lit up.
by Adeena Schlussel on behalf of Daniel Lubetzky
Here is just another link to the great results from Yale’s weight management study. Members of the test group did not gain weight after adding two KIND bars to their diet each day. Check it out!
KIND Bars Evaluated In Weight Management Study - Nutraceuticals World
Kelly Brownell in the Wall St Journal points out that today "healthy foods cost more and calorie-dense processed and fast foods cost less."
This is partly because of subsidies to high fructose corn syrup and other sugar-laden and corn-derived industries.
It is also because healthful foods without preservatives may not have as long shelf-lives as artificial junk that can outlast a nuclear event - and which don’t need to be replaced as quickly by retailers, say compared to fresh fruit.
And it is also because nowadays so many manufacturers use pastes and emulsions that they purchase with fillers and mystery ingredients you can’t recognize - and which tend to be cheap artificially derived materials that are high in carbs but of empty (or harmful) nutritional content – i.e. HFCS, corn fillers, pastes made of fruit syrups like dates, hydrogenated oils, and to a lesser extent soy fillers, etc.
Look at the ingredients in the back of your product - and watch out for these.
At KIND, PeaceWorks, and OneVoice, almost by definition, I think our team members are motivated by the desire to make the world a better place, and the empowerment and joy comes with the journey.
And yet I found myself really intrigued to follow this video that breaks down these implicit assumptions and helps us all understand - what drives us, and how can we "manage" in the most motivating and empowering way?
by Adeena Schlussel and Kim Walker
Check out Daniel on FOX! We’re so proud that our CEO got to represent KIND as a small business to keep an eye on….twice! Watch these clips to see what makes KIND the best in its category.
by Kim Walker on behalf of Daniel Lubetzky
A recent study conducted by Dr. David Katz of Yale University proves once again that KIND bars are in fact as kind to your body as they are to your taste buds!
Check out this awesome, short video created by KIND fans Iris and Sean, who are being featured as this month’s KINDAHOLIC. Thanks for being such great fans!
[Read more →]
I finally got a chance to grab this link and share a “Snack Smarter” segment that aired on NBC New York and then nationally on Weekend Today a couple weeks ago.
A summary from Elle in communications:
In the segment, the anchor introduces KIND as “delicious” while explaining that she is typically not a fan of bars. The guest contributor then goes on to explain that KIND bars are all natural and are “made from ingredients that you can both see and pronounce.” In total, these two segments reached more than 2 million viewers nationwide.
To view the segment, click here.
Some of what Divya Gugnani said:
I did try this. It’s delicious. And I am not a fan of bars, but these are great…
http://www.nbcnewyork.com/around-town/food-drink/Behind_The_Burner__Snack_Smarter_New_York.html
KIND just launched Do the KIND Thing—a campaign that lets people turn KIND acts into support for causes. It is a super easy way to give back by just being KIND! The cause with the greatest number of KIND acts linked to it by June 30th will win $25,000!*
You can support a cause you care about with just three easy steps:
1. Get a card/code at www.kindmovement.com
2. Choose the cause you want to support or add a cause if it’s not already on the list (any charitable cause is welcome!)
3. Pass it on by doing a "not so random" act of kindness for someone, give them your card and encourage them to choose your cause If you can’t pass it on in person, tell friends to go to www.kindmovement.com to get a card/code and choose your cause from the list.
So what are you waiting for? Do The KIND Thing!
*In addition to the first place prize of $25,000, second place and third place will win $10,000 and $5,000, respectively.
