Archive for the ‘KIND Snacks’ Category

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Dr. David L. Katz on KIND Snacks

Published under KIND Snacks Apr 16, 2015

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Hearing consumers say they “gotta have it” is the dream of anyone launching a new product. Susan Spencer of “48 Hours” shows us a case where that dream came true:

In 2004, snack food innovator Daniel Lubetzky set a very high bar — by creating a bar all his own.

So how would he describe a KIND bar? “It’s a healthy snack bar made with whole nuts and fruits,” he said.

And it’s hit a sweet spot. KIND founder and CEO Lubetzky says sales have doubled every year for a decade — a decade in which Americans gobbled up more than one billion of its bars.

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The company’s team members have been taking note of kind acts performed, facilitated or celebrated as part of the movement.

They also track the people involved in their “Kind Causes” program. As part of the program, every month, people submit causes they’re passionate about to the company’s website, while others vote for the cause that resonates with them. The cause with the most votes then gets a $10,000 grant from Kind.

The acts tracked by Kind have included things like delivering coats to homeless people, shoveling strangers’ driveways during snowstorms and creating care packages for soldiers overseas.

Hitting the 1 million mark is a milestone for the company, but Kind Founder Daniel Lubetzky wrote in his book, “Do The Kind Thing,” that the idea started small.

“In the beginning, we would do unexpected kind acts for people, like carrying their groceries or holding umbrellas over them as they walked in the rain,” Lubetzky wrote. “But the light bulb came on when we realized that our community could be challenged to join us in our journey … Soon after, we made them the protagonists and started seeking more creative ways to energize people to do good.”

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Reflecting on the mistakes I’ve made along the way and the lessons I’ve learned from them.

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So many people shared their enthusiasm at seeing a KIND cameo in the Amazon press conference that I also wanted to share.  Congratulations to Amazon on the exciting launch of the Fire Phone! We are honored to be a part of the demonstration of this innovative new technology! Jeff and Amazon are such great partners, and we are proud to work with them.

(see starting at minute 26)

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2 Reasons KIND’s CEO Won’t Use The ‘E-Word’

JUN. 19, 2014, 12:19 PM

There are a few words Daniel Lubetzky absolutely refuses to use. “Boss” is one of them; “employee” is another.

“I don’t use the word ‘employee’ because it can imply someone is working ‘for’ you rather than ‘with’ you,” the founder and CEO of KIND Healthy Snacks tells Business Insider.

Instead, he calls his staff “team members.”

Lubetzky says he can’t recall having ever used the “e-word.” “I just don’t like it,” he says. “Not using it reinforces the level of accountability we each have to one another.”

In other corporate cultures, he explains, you might be accountable only to your manager or someone else recognized as a leader within the organization. “Here, you are equally accountable to the person sitting on your left, the person sitting on your right, and the person you run into in the hallway. We are all part of the same family and on the same journey. Our actions impact all of our fellow co-owners.” (Every KIND employee is a shareholder.)

And this is so important, he says, because a culture of accountability motivates people, inspires them to be resourceful, and pushes creativity to new limits.

Choosing “team member” over “employee” is also “one small way that we manifest our commitment to one another,” says Lubetzky. “The word ‘employee’ can feel impersonal and, as such, doesn’t fit our notion of the KIND team as a family. Consciously choosing ‘team member’ over ‘employee’ also helps promote a culture of support,” he concludes.

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