This video, created by SS+K, is not only creative but very effective because it builds on Honest Tea’s value proposition so clearly.
This interview mentions my uncle Larry Lubetzky – my Dad’s older brother. I recall how as a child my Dad recounted his liberation by American soldiers. It was many years later that I learned the platoon that rescued him was composed of all Asian-Americans – Japanese Americans to be specific.
A few weeks ago my sister uncovered an interview by the Yale Archives of my Dad, from 1987, which I am embarrassed I had never seen, sharing his life’s story, including the dark episode of Dachau. The video was dubbed into DVD and I made several hundred copies. If anyone wants one, please reply to this posting, or email me or call our office at +1 212 616 3006 x104 and I will gladly send you a copy – while supplies last.
I finally got a chance to grab this link and share a “Snack Smarter” segment that aired on NBC New York and then nationally on Weekend Today a couple weeks ago.
A summary from Elle in communications:
In the segment, the anchor introduces KIND as “delicious” while explaining that she is typically not a fan of bars. The guest contributor then goes on to explain that KIND bars are all natural and are “made from ingredients that you can both see and pronounce.” In total, these two segments reached more than 2 million viewers nationwide.
To view the segment, click here.
Some of what Divya Gugnani said:
I did try this. It’s delicious. And I am not a fan of bars, but these are great…
http://www.nbcnewyork.com/around-town/food-drink/Behind_The_Burner__Snack_Smarter_New_York.html
I have noticed over the years that every incident, every data point, every fact, and certainly every news story is interpreted differently by Israelis and Palestinians, each time suspecting bias against them. Here is a study that explains the psychology behind the perceived partisan bias towards the other side.
It is interesting that what we are witnessing right now is just simply the digitization of books formerly printed in paper. For over 500 years, books have been written and conceived with Gutenberg’s guidelines in mind (Gutenberg is the inventor of the mechanical printing press).
But since the advent of computers and now of the Internet, so many new possibilities have emerged – and yet the printed world has barely changed. The advent of the Kindle, the iPad and other portable reading devices has so far simply resulted in turning analog print into digital print, while keeping the same linear prose format.
If you stop to think about it, we are stuck in one model that, while beautiful and applicable for much good, is certainly not the only model to serve all potential needs that books can serve.
Over the coming years, the whole way we think of e-books and just "books" will probably change. One day it will not be "surprising" to read, within a book, interactive pictures and images akin to the ones you see in Harry Potter movies – those quirky 3D moving photos within the wizards’ magical newspapers.
And it is also quite conceivable, indeed likely, that multimedia forms will reinvent how we do storytelling and how we provide information. Why stick to just prose, or just music, or just newspaper, or just video? Why not create new models for information that combine elements of them all?
Why assume that a linear story is best? Why think that a book is necessarily different from a video-game? Someone will come up with a book that merges some elements of a game with different endings. Analog examples already exist. And digital multiple-choice endings already exist. But we have not even begun exploring all the new possibilities presented by electronic "readers."
And why assume that a book needs to first be written and published, then read, then auctioned off to a Hollywood producer who then helps create a movie version of the movie? Someone will surely create a way to inform or entertain that combines elements of both – and more.
The potential for reinvention of the "book" is so far totally untapped.
Ken Kunze, former CMO of Heineken and a very impressive guy, shared this very funny and effective guerrilla marketing effort by Coca-Cola.
My friend Naif Al-Mutawa is one of the best and most impressive social entrepreneurs, and greatest hopes for this century. He created a compelling series of Comics, headquartered out of Kuwait and primarily aimed at Muslim youth – creating positive role models with a foundation from Islamic religion. The 99 is a group of super-heroes, each of whom possesses a super-power derived from the 99 attributes of Allah in the Koran. The execution and story are so well done, they should appeal to all. Check out this trailer…
The Nutrition Twins recommend KIND on Good Morning America’s Resolutions Solutions segment as a great way to curb cravings. KIND bars are a favorite “good snack” of the twins!
Nutritionist Althea Zanecosky of CBS News in Philadelphia had a segment discussing healthful eating trends for 2010 and closed the segment with an endorsement of KIND Bars as satiating nutritionally rich fruit and nut bars made with simple ingredients you can see and pronounce.
The Nutrition Twins on FOX News recommended KIND Fruit & Nut Bars as a low-sodium heart-healthy solution to get back in shape in 2010.