Daniel Lubetzky

It never crossed my mind that an idea that began to take shape years ago to heal divisions among nations would be as urgently needed to bridge divides within our own country.

Today, I am proud to announce how Empatico will help address the major challenges that our nation and world face in terms of growing alienation, hatred, and the inability to listen to one another.

Fifteen years ago, as I was traveling across the Middle East and the world to build a grassroots Movement to amplify the voice of Israeli and Palestinian moderates, I was struck by a concern shared by everyone with whom I spoke. Each side felt that their people was misunderstood and mischaracterized. Tensions were at an all-time high, but it was clear that each group’s desire was similar: Muslim, Christian or Jew, Arab or Israeli, secular or religious, they wanted to tell their stories and where they were coming from. They wanted to be treated with dignity and respect. [Read more →]

Dear KIND Community,

As you know, each month, we ask you to join us in carrying out a signature act of kindness (or what we call a KINDING Mission) with the promise that if enough people Do the KIND Thing, the KIND team will carry out a BIG KIND Act for people that need it most.

Last month, the KIND Community rose to our challenge to give thanks to someone that impacted your life, which triggered our pledge to partner with Philabundance to provide Thanksgiving meals to families facing hunger starting on November 12th.

Now more kindness is urgently needed.

KIND is headquartered in NYC, so our team has witnessed millions of lives being shaken by Hurricane Sandy. We were deeply inspired by the courage from firemen, police officers, paramedics, doctors, National Guard officers, reporters, public sector personnel, utility workers, and others who worked so hard and risked their lives to help others.                     

Join us in honoring and KINDING them.

To us, this was a situation in need of an immediate BIG KIND Act.  We felt that reaching out starting on Tuesday evening would bring the most joy and appreciation to those who were giving aid – and those in need of aid.                     

I am most inspired by my team members – many of whom had no power, or whose homes flooded or had to be evacuated – who took the initiative to distribute so far over 10,000 KIND bars and KIND Healthy Grains at emergency shelters, fire stations, hospitals, utility offices and police departments across the East Coast.

Now, we ask you to join us in either of these ways to show your support for these first responders who’ve demonstrated selflessness and kindness:

• Our team will continue to personally share tens of thousands of bars along with ‘thank you’ cards to emergency personnel across the region throughout the next week – and we’d like to have your words printed on the cards. Simply email a note of thanks or an inspiring quote to KINDAHOLICS@KINDsnacks.com and we will deliver it on your behalf to our local heroes.
• We also invite you to visit KINDmovement.com and post any stories and images of how you are joining in the Hurricane Sandy relief efforts – knowing every act of kindness counts.

We hope you and your families are safe.  Thank you for being part of the KIND Movement.

Sincerely,

Daniel Lubetzky

Founder & CEO, KIND

This article fills me with sadness and anger at this deep injustice, including against the most defenseless in society. This is not behavior worthy of civilized society or consistent with Jewish & human values. It is also inspiring to see some community members who have so much courage to do the right thing. They deserve all our support.

As we commemorate the 10th anniversary of 9/11, I went back and re-read a piece I wrote back then, which I think recaptures the feelings of New Yorkers during those days, and reminds us what the battle is ultimately about. The article, Etiquette and Resilience in the Face of Calamity, can be found here.

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It is especially fitting that the following OneVoice music video aired repeatedly in Times Square, the capital of diversity and entertainment in NYC.  Check out this great video by clicking on the photo below, to see the humorous message of peace and hope that thousands of New Yorkers got a chance to see:

Today, Daniel was interviewed by Fox Business News in a segment depicting how influential the private sector can be in America’s fight against obesity.  Daniel’s interview was part of the ongoing  debate on whether the Government should police healthy eating, and this segment reinforces how influential entrepreneurial solutions can be. Even though Daniel admitted to having a sweet tooth (keep any and all funnel cake sticks away!) it is clear from this segment that KIND’s unbounded devotion to health and deliciousness will be key ingredients in helping American’s maintain healthy lifestyles.

by Adeena Schlussel

This video, launched by Entrepreneur Magazine encapsulates some of the attributes that made KIND’s Daniel Lubetzky win the 2010 Entrepreneur of the Year Award, and carries new meaning since the Award was announced.  Among the key lessons: build a supportive environment for a super-star team, and use technology to simplify life, and food, rather than to complicate it.

Innovator – Kind Snacks from OC Creative Media on Vimeo.

by Adeena Schlussel

by Adeena Schlussel

Confirming KIND’s motto that “it’s usually the nuts that change the world”, Daniel was selected as Entrepreneur of the Year by Entrepreneur Magazine!  We are so proud.  Here is a link to the story.  And here is a video.

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This awesome article in INC. Magazine, titled, “The Way I Work,” features Daniel and captures exactly how our CEO works! We are super proud that Daniel was featured in INC. and are even prouder that he is the fast paced, driven, successful worker that the article describes!

by Adeena Schlussel

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The fierce entrepreneurial spirit that founded KIND, really shines true in this segment from Entrepreneur Magazine.  In this video, Daniel does a great job capturing KIND’s spirit and vision and we are so proud to call him our CEO! Check it out here:

Innovator – Kind Snacks from OC Creative Media on Vimeo.

by Adeena Schlussel