Daniel Lubetzky

“The absence of alternatives clears the mind marvelously.”

- Henry Kissinger

These designs, shared with me by a friend, Ari Cartun, are innovative, and funny:

With modern technology as it is, the unprecedented depth and constant recording of personal histories is going to transform the social fabric of humanity and even the way our brains and memories work.

Generations raised prior to the internet, social networks, the iPhone and its ilk did not remember much or most of their early lives, and only selectively their daily and lifetime experiences. Now everything is being recorded. So new generations, and most of us plugged in to the new world, will ‘remember’ incidents so much more readily.

Will those new ‘memories’ displace other brain functions, or enhance them? Will facilitated memories make our general ability to recollect greater or lower? Will concepts like nostalgia and melancholia be redefined, reframed or even replaced?

Will modern history be taught and seen differently? Will the very concept of ‘history’ be redefined?

Check out this inspirational story about an armless pianist who’s perseverance enabled him to find innovative ways to achieve his goals.

This week brought additional awards for KIND, with Apple Cinnamon & Pecan stealing the spotlight in Fitness magazine as an editor favorite!

by Adeena Schlussel

According to a recent Op-Ed by Amb. Stuart Eizenstat, it is essential for the American Jewish community to recognize that President Obama’s broad principles provide the key to a safe and secure Jewish state.

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CraigConnects, a forum founded by Craig Newmark, is dedicated to “connecting the world for the common good.”  This month, CraigConnects is running a great campaign to benefit our men in uniform; as Craig puts it, “if someone is willing to risk a bullet to protect me, least I can do is to support them.”  That is why this month,  CraigConnects is running a grant challenge for four veteran oriented nonprofits.  The organization that raises the largest number of donations will receive a $100,000 grant. 

Craig’s initiative would be admirable at any point of year but is of special interest to us this month.  For the month of July, Do the KIND Thing is working to benefit veterans and troops who have risked their lives and given their time to protect our country.  To make your KINDNESS count, visit http://www.kindsnacks.com/world/mission.

It will be excited to see which organization wins the grant, as well as to see the realization of projects benefiting soldiers and veterans.

Spotted by Daniel Lubetzky, by Adeena Schlussel

A recent piece on USMagazine.com reveals that KIND is celebrity Cameron Diaz’s favorite snack choice! Cameron grabs for KIND to ward off hunger when she is on the go, thus fulfilling her craving and maintaining her shape.

Spotted by Daniel Lubetzky, by Adeena Schlussel

By Adeena Schlussel

Check out this great video from the Smart CMO series, featuring Daniel and his poignant insights on marketing and packaging your brand!

This Wall Street Journal article explores two innovative start ups that allow brands to advertise to potential customers without pestering them, creating a more positive association with their brand.   As this trend suggests, as technology becomes more interactive, advertisers have the opportunity to be more creative in shaping how their consumer interacts with their brands on an individual level; it will be interesting to see which strategies are effective in this new world of advertising.

Spotted by Daniel Lubetzky, by Adeena Schlussel

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