Daniel in conversation with PSFK on the highs and lows of running a socially-minded business
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Socially Conscious Scammers!
You know that a field must be hot when even fraudulent scammers start adopting its tone and position themselves as such. You used to get scams offering you millions of dollars from a despot in Nigeria or a corrupt official looking for a partner in crime. Now check out the email I got: they want [...]
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Grocery Headquarters Spotlights Socially Responsible Food Companies
Suzanne Vita Palazzo of Grocery Headquarters wrote an article surveying some of the leading food companies with a social mission and mentioned KIND and PeaceWorks as a pioneer "revolutionizing the business model for an ethical brand." September 2008 Selling Wellness > For the greater good By Suzanne Vita Palazzo Brands that align themselves with social [...]
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Business models that properly align business imperatives with positive social impact
This great New York Times article illustrates that marrying business and social objectives result in a double win. As depicted in this article, Pepsi does a great job of embodying this philosophy. For Pepsi, a Business Decision With Social Benefit By STEPHANIE STROM SAN GABRIEL, Mexico — In the past, farmers [...]
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Running to lend a helping hand
After the NYC Marathon was cancelled, the marathon runners from our KIND Team joined runners around the city in channeling their energies towards helping those in need in the aftermath of Hurricane Sandy. They gathered some of their fellow KIND team members to join in runners’ efforts to provide Staten Island and Brooklyn residents and [...]
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