Ben & Jerry’s at the forefront of progressive marketing
Posted on September 1st, 2009 by daniel
Ben Cohen, one of my mentors and founding Board members of PeaceWorks, is truly one of the great social marketing geniuses of all time. Much of the reason for it is that he BELIEVES in what he does.
And now they did it again, with, as my team member Phil shared, "a gutsy (and arguably brilliant) branding move" - to rename "Chubby Hubby" to "Hubby Hubby" in support of marriage equality.
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