How do you make buttons and tassels fun?

Here is an ad that is part of a very creative campaign by Samuel & Sons.  The "candy" are actually actually buttons, and what is most strategic is that the company seems to have contracted to place targeted ads in the bus stop right outside of their store.  The ads do the job beautifully: they make the passerby stop and take notice of the store next to them.

If only I needed to buy buttons.

Here is an earlier ad with tassels in the shape of ice-cream cones:

Tags: Advertising (good vs misleading) //