Daniel: our smart CMO
By Adeena Schlussel
Check out this great video from the Smart CMO series, featuring Daniel and his poignant insights on marketing and packaging your brand!
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Pepsi’s smart steps
Under Indra Nooyi’s leadership, Pepsi keeps showing a commitment to move towards social responsibility. They just recently launched this campaign to reward new ideas and charities. And they now unveiled a 100% compostable packaging for SunChips. SunChips to feature 100% compostable packaging FoodBusinessNews.net, February 3, 2010 by Staff TORONTO — Frito-Lay Canada, a division of [...]
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Daniel’s Entrepreneurial Innovator Video!
The fierce entrepreneurial spirit that founded KIND, really shines true in this segment from Entrepreneur Magazine. In this video, Daniel does a great job capturing KIND’s spirit and vision and we are so proud to call him our CEO! Check it out here: Innovator – Kind Snacks from OC Creative Media on Vimeo. by Adeena [...]
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Smart contraption
I was intrigued by this very smart promotional give-away – a usb-drive that also serves as a livestrong-like bracelet. Smart & practical idea…
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PeaceWorks Debuts on PBS
by Adeena Schlussel on behalf of Daniel Lubetzky Check out this great PBS piece featuring PeaceWorks and Daniel’s efforts to end the Mideast conflict with OneVoice! Thank you Fred De Sam Lazaro for showing how entrepreneurship can enhance relations between Israelis and Palestinians (as well as in other conflict regions) while being lucrative as well. [...]
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Marketing Smart: What do you do when gloom has conquered your brand?
What do you do when your formerly fun and irreverent brand has been threatened by months of media criticism over alleged corporate missteps? Regardless of where you stand on whether Microsoft tried to manipulate Yahoo or Jerry Yang missed an opportunity to drive shareholder value (or far harsher assessments including this one from Joe Nocera [...]
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