Great ad campaigns from Coca Cola
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Justice, Eventually: POM can Defend vs. Coca-Cola’s Misleading Products
All the way back in 2008, Pom Wonderful sued Coca-Cola for misleading marketing of Minute Maid “pomegranate blueberry” juice. The juice contains 0.3% pomegranate juice and 0.2% blueberry juice. It took about 7 years, including major setbacks where lower courts had rejected POM Wonderful’s right to sue, but the US Supreme Court itself reversed an [...]
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Very strong OneVoice campaigns
This weekend OneVoice Israel is launched one of its strongest viral campaigns through social media sites like Facebook and online newspapers like Ma’ariv and YNET. 100’s of Israelis contributed their visions for 2018 by writing headlines for the future. Headlines included visions such as “War!: The World Cup 2018 Final Tonight: Israel Against Palestine” and [...]
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Great Ads
These commercials for Volvo & Allstate are examples of great, effective ads out there — really well done.
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Great Commercials: What is Love Pepsi Max
In contrast to Coke’s advertising trying to say that Coke is all-natural (!), Pepsi has focused its product development and advertising messages separately promoting lines that are "FUN" (as above) and lines that are "Healthy." Of course the goal should be to create healthy and fun lines, but at least where fun is what you’ve [...]
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Great Pop call-outs by TIME
While many of the choices on TIME Magazine’s Top 10 lists for 2009 were lame or uninspired, here are a few worthwhile picks: MOST HILARIOUS VIDEO: Bonnie Tyler spoof of 80s (Other viral videos: I had already noted great videos including of Susan Boyle, and there are other good ones like this wedding procession, the [...]
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