How do you make buttons and tassels fun? Here is an ad that is part of a very creative campaign by Samuel & Sons. The "candy" are actually actually buttons, and what is most strategic is that the company seems to have contracted to place targeted ads in the bus stop right outside of their [...]
KIND was honored as a Responsibility Pioneer in the September 20, 2009 edition of TIME. Richard Stengel, Managing Editor of TIME inc. described it as such: our first list of 25 Responsibility Pioneers, which includes a range of social innovators, from individual activists and nimble nonprofits to megacorporations [includes companies like Starbucks, Gap, General Electric [...]
David Brooks wrote an interesting column on the working values America desperately needs to regain in order to forestall a national economic decline amidst hedonistic indulgence and overspending beyond its peoples’ and its government’s means. Immigrants with nothing to fall back on tend to work hard and build themselves. Children of rich and successful people [...]
Further to my post about "The Center for Consumer Freedom", and to their campaign to spin how HFCS (High Fructose Corn Syrup) is good for you, I just did a little bit of research about this group and it turns out that it is a front group doing dirty work for the tobacco, alcohol and [...]
With a name like that – The Center for Consumer Freedom – you can be sure this DC spin group has an industry-group agenda. The agenda in this case is to convince consumers that a product that does not exist in nature is the same as one that does – trying to say High Fructose [...]
Big challenge – and need to address and fix it [at KIND and PeaceWorks we are working on several initiatives to make fruits & veggies more convenient without detracting from minimally processed, attractive natural wholesome essence] Kids Eat Few Fruits, Veggies WSJ Associated Press Fewer than 10% of U.S. high-school students are eating the combined [...]
I just finished watching Happy-Go-Lucky, directed by Mike Leigh. Initially I was jarred by the ebullience of the lead character, played with Golden-Globe-winning excellence by Sally Hawkins. But I stuck through it and discovered a well-executed character study of a woman with an eternally sunny personality (and her impact on others, including an irascible driving [...]
Last night I listened to Anderson Cooper on CNN as he analyzed the Netanyahu speech at the UN. He asked if Netanyahu had naively bitten Ahmadinejad’s bait, and he introduces an excerpt where Netanyahu appears to angrily overreach by attacking every member of the UN for allowing Ahmadinejad to speak, saying: I say on behalf [...]
To get a sense of how radically an editor of a newsletter can spin a story, take a look at the two different ways that an identical story is summarized by two different newsletters: From OpinionSource, which is pretty mainstream, maybe slightly progressive but reliable reporting: Israel’s Gaza Indication By Jackson Diehl Washington Post, 9/21/2009 [...]
From Lloyd Blankfein, CEO of Goldman Sachs: You have to, in your own life, get people to want to work with you and want to help you. The organizational chart, in my opinion, means very little. I need my bosses’ goodwill, but I need the goodwill of my subordinates even more. Because they can make [...]