In fifteen years since founding PeaceWorks I’ve never seen a line get such swift wide acceptance. KIND PLUS is gaining such traction because it’s the only line in the functional and nutritional bar category made of all wholesome ingredients you can see and pronounce.(TM) What does this mean? All other lines in the category are [...]
As warned in this earlier post, companies like Coke, Cadbury and Kraft have so abused the term "natural" that they are gradually destroying its meaning. It is really upsetting that they dupe consumers with products containing High Fructose Corn Syrup and other ingredients that are harmful and cause diabetes and obesity. It is even more [...]
Pom Wonderful just came out with a new product that seems sooo weird to me – coffee drinks with pomegranate juice – but you can’t say they are not extraordinarily innovative and that their marketing is not at the cutting edge and refreshing. Copywriters will admire the site: http://healthybuzz.com/ The product reminds me of when [...]
A new social psychology study asserts watching meanness and aggression on TV rubs off on viewers. If true, we are in for something. Meanness appears to rub off on viewers By Greg Toppo, USA TODAY Researchers have long known that watching violence on TV or in movies ratchets up aggression, but what about watching people [...]
Interesting WSJ article about "guerrilla marketing." LIFE & STYLE SEPTEMBER 12, 2008 The New Pranksters By ELLEN GAMERMAN Across the country, young people are joining campaigns that are drawing thousands of followers inspired by a common purpose. They’re not handing out leaflets at rallies for Barack Obama or John McCain. Instead, they’re posing like statues [...]
If you do nothing else today, make sure you view this – The Story of A Sign – La Historia De Un Letrero – it is well worth it. http://en.zappinternet.com/video/nilSqaMboM/HISTORIA-DE-UN-LETRERO (and it happens to be shot in Tampico, Tamaulipas, Mexico, a town my Mom is from)
Nice example of grassroots social entrepreneurship to help the poor – follows the biblical tradition of sharing some crops with the poor, with a twist. September 14, 2008 Food Banks Finding Aid in Bounty of Backyard By PATRICIA LEIGH BROWN BERKELEY, Calif. — Natasha Boissier did not expect an epiphany while pushing her baby’s stroller [...]
I got this on the internet and couldn’t resist sharing: Michelangelo’s David is returning to Italy . . . After a two year visit to the United States, Michelangelo’s David is returning to Italy . . . His Proud Sponsors were:
Consider our beloved young people… They walk in rows of three, each on a cellphone, not even talking to the people next to her. I keep thinking of my happiest moments of youth, walking along… coming home from [s]chool. I could smell the leaves burning in the late fall, think the long thoughts that young [...]
Suzanne Vita Palazzo of Grocery Headquarters wrote an article surveying some of the leading food companies with a social mission and mentioned KIND and PeaceWorks as a pioneer "revolutionizing the business model for an ethical brand." September 2008 Selling Wellness > For the greater good By Suzanne Vita Palazzo Brands that align themselves with social [...]