Daniel Lubetzky

Budweiser Clydesdales, Super Bowl Commercial, 2014 Budweiser Clydesdales, Super Bowl Commercial, 2013

This was one of my favorite ads from the Super Bowl. It’s not just funny. Radio Shack effectively uses the spot to acknowledge that it has a tired brand and creatively invites viewers to revisit their assumptions and give them a chance as a modernized brand. If their stores live up to that new brand promise, [...]

I try to always avoid false compromises. At KIND, instead of ‘or’, we say ‘and’ — we call that our brAND philosophy. These are my five rules for no-compromise products as written by Jeff Haden in his Inc. piece, The Zero-Compromises Product Strategy. See the full piece after the jump. 1. Bake your goals into your business [...]

It seems as though scientists are discovering new benefits of eating nuts every day — weight maintenance and reduced risk of disease. The excerpts below share some of the latest discoveries. “Consistent evidence for the health benefits of nuts has been accumulating since the early 1990s. Frequent nut consumption has been linked to a reduced [...]

These commercials for Volvo & Allstate are examples of great, effective ads out there — really well done.

Daniel’s alma mater, Stanford Law, reconnected to see what their grad is up to these days. Read the full story of where Stanford led Daniel after the jump. KIND is also offering Stanford students, alumni, faculty, and staff the opportunity to submit their own “Do The KIND Thing” idea to ideas@kindsnacks.com. Ideas must be received [...]

New research confirms that juice is not a good substitute for actual fruit consumption, according to the New York Times Well Blog. Juice has a high glycemic index, so it can spike up your blood sugar levels. In contrast, fruit with its fiber and pulp absorbs itself into the bloodstream at a slower pace. And [...]

The New York Times’s Emily Rueb explores the retail pricing on KIND bars throughout the city. Correction: The lowest price that KIND bars sell for is $1.25 on special deals.

…but we are just having so much fun picking tomatoes, cucumbers, basil, and the rare carrot from our garden. The kids love eating the tomatoes and the cucumbers now that they harvested them themselves. And it is just amazing to see what we are yielding.  I thought that last week would be the peak with [...]

This weekend we were able to enjoy the crops from our garden, picking the vegetables and turning them into a delicious meal.