Maiyet is succeeding in its creation of ethical fashion in a sustained and meaningful way that is rare in the space of luxury apparel. As the brand continues to grow, the challenges will be greater, yet so will the opportunity to positively impact artisan communities around the world. The Business of Fashion’s Suleman Anaya explores The Luxurious Goodness of Maiyet.
Spotted by Daniel Lubetzky, by Julianna Storch
Business of Fashion selects Maiyet‘s film, “Sleepwalking in the Rift” as one of the top 10 fashion films of the season. The BOF team writes that the film “succeeds in evoking a powerful mood that adeptly conveys the Maiyet brand.”
Spotted by Daniel Lubetzky, by Julianna Storch
Maiyet‘s mission to cultivate business and craft in unexpected places brought the team to Kenya, where director Cary Fukunaga created a beautiful East African love story in Sleepwalking in the Rift.
Spotted by Daniel Lubetzky, by Julianna Storch
Paul van Zyl, CEO & Co-Founder of Maiyet, told the New York Times, that his goal is “to create a fashion brand and pioneer new luxury by celebrating rare skills from unexpected places.” The result, as New York Times Fashion & Style writer Suzy Menkes reports, is a beautiful and exceptional line of luxury apparel and accessories with a human touch. Pieces carefully crafted by artisans around the world in developing economies come together to create a line that inspires and delights customers.
Spotted by Daniel Lubetzky, by Julianna Storch
Julian Tapia, Editor-in-Chief of StyleRumor , can’t get enough of Maiyet’s Spring 2013 Collection.
Spotted by Daniel Lubetzky, by Julianna Storch
“It seems that Maiyet’s broken the mold for next Spring and achieved what some would consider the “triple crown” of a brilliant collection – luxuriousness, desirability and wearability. But it also inscribed a fourth criteria that is very much a category it owns; the positive sentiment buyers get knowing that the pieces they’re wearing were forged by the hands of craftsmen whose works are little known outside of their isolated communities. That uniqueness is already the basis of what makes luxury items so desirable; its uniqueness that sets it apart from the rest. Thus, the first criteria has already been achieved.”
–Julian Tapia, Style Rumor, Editor-in-Chief
Since its debut last year, Maiyet has attracted a lot of attention for its work in harnessing artisans’ talents in developing economies around the globe towards a new kind of socially conscious luxury apparel. Now, all eyes are on Maiyet’s breathtaking looks for Spring 2013 from their Paris Fashion Week show. Style.com reported that Maiyet had “some of the easiest, best-looking dresses of the entire season,” and in the New York Times, Suzy Menkes described the collection as “sleek, sophisticated and even playful.” According to Vogue UK Maiyet is that “fashion anomaly” that has succeeded in creating an ethical brand with a commitment to design that enables it to turn out coveted pieces each season.
Spotted by Daniel Lubetzky, by Julianna Storch
Click on the images above to see all of the looks from Maiyet’s Spring 2013 Ready to Wear show at Paris Fashion Week.
With the swift passing of Labor Day, it’s time to switch gears from Summer to Fall. One of the best parts of this new season is the launch of Maiyet‘s Fall Collection, now available at Barneys in New York, San Francisco, Beverly Hills, Boston, Chicago and Las Vegas. Click on the image below of Daria Werbowy shot as part of the Fall Campaign on location in Kenya to peruse the latest pieces fashioned by artisans in developing countries around the world.
Spotted by Daniel Lubetzky, by Julianna Storch
In the video below, Paul van Zyl and Kristy Caylor discuss the concept and achievements of the Maiyet brand in its first season with Christiane Amanpour. The Maiyet team has successfully created a fashion line of coveted luxury items from the craftsmanship of artisans in developing countries around the world. Kristy and Paul’s impeccable execution of this venture has enabled the Maiyet brand to stand out on the runway while simultaneously creating jobs and promoting peace in conflict-ridden regions.
Spotted by Daniel Lubetzky, by Julianna Storch
Women’s Wear Daily’s glowing review of Maiyet’s 2013 Resort Collection proves that luxury brands can thrive in the fashion world while simultaneously contributing to social good in the world.
Spotted by Daniel Lubetzky, by Julianna Storch
