Daniel Lubetzky

Epicurious, the blog that is an institution among foodies (published by Conde Nast, which also guides Gourmet and Bon Appetit Magazines), ranked KIND as one of the best products they tasted at the 54th Annual Fancy Food Show in NYC.  It was the only product in the snack bar category that got such mention.  Here is what they said about KIND PLUS, our new line:

Still made with natural ingredients you can actually see and pronounce, these tasty KIND nutrition bars are now enhanced with antioxidants, calcium, protein, and omega-3s. We couldn’t get enough of the tropical Mango Macadamia with calcium and the Cranberry & Almond with antioxidants.

The article below points to local opposition to water bottling facilities, but does not even highlight one of the biggest reasons why bottled water is causing such backlash: it’s plastic bottles overwhelming negative environmental impact…

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Did you see the latest ad from iTunes, promoting Coldplay’s new album?!

How does Apple do it? Their ads are always so fresh, so ahead of the pack, so audio-visually on the cutting edge of art and pop. 

This is better than a warning on a cigarette box.

At the Skoll World Forum, Al Gore spoke poignantly about the imperative of joining forces to rescue our planet.  If enlightened self-interest is to mean anything, it has to be that our personal well-being is dependent on the well-being of our planet.  And each of us has to share in the responsibility to prevent climate change from endangering future generations, not to mention ours.

So how do you create an identity and a logo to convey this?  The job went to Brian Collins, who did a superb job at merging the concept of global and personal responsibility for planet earth.

The New York Times does a very good job at explaining the thinking behind Al Gore’s new logo.  You can also learn more about what you can do at www.wecansolveit.org.

Clive Crook’s column in the Financial Times today (3/3/08), "Clinton Gets it Sincerely Wrong," is sadly on target.  Senator Clinton does not have a particularly charming or personable personality, but that was not her greatest undoing.  Her greatest undoing was trying to become something else.  Margaret Thatcher was comfortable in her own skin as a tough cookie, and people liked that about her – and voted for her.  Senator Clinton instead has been switching personalities based on what the pollsters say.

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Clif Bars is one company in the healthy snacking arena that KIND inhabits that I find a very worthy and also admirable player in the space.  Here they came up with a very creative and positive contribution against environmental waste.  Not sure how far this can get us but it is definitely a step in the right direction, smart marketing, innovative, and beneficial…

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Take a look at this message from Stefan Stagmeister, the famous designer who created the OneVoice symbol

…the entire wall reads "Self-Confidence Produces Results."

Can you guess how this was written?  Here is a hint.

Click on the "MORE" Tab to the right here to take a look…

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One of the best ideas to come to our world in a long time comes courtesy of Shai Agassi and his American-Israeli company, Better Place.  He realized that instead of worrying about the manufacturing of electric cars, he could accelerate their acceptance if he focused on the infrastructure network.  And he created a model for leasing the batteries that will enable people to exchange their batteries at a ton of spots.  Israel has embraced the project wholeheartedly, and I am told Palestine and Jordan will also be on board. 

This is a great example of how good business can have so many additional bottomlines, helping the environment and fighting climate change, increasing economic cooperation among neighbors in a conflict region, and decreasing the need for scarce oil.

Read the article here: Israel Is Set to Promote the Use of Electric Cars