Daniel Lubetzky

Very much in OneVoice, and very much with a sentiment like that of the KIND Movement, Starbucks bested all videos I got this season with this awesome compilation (which I received from Jason Alexander): musicians and ordinary citizens across the world joined on the same day at the same time to sing the same song:

Among all of KIND’s retail partners, Starbucks certainly ranks among the classiest, most professional and most sincerely committed to truly make this a better world.  In this case the above is part of a partnership with Project RED to fight AIDS.

Following on a great tradition for visually impactful, stylistically creative and unforgettable holiday ads, GAP just released this very sweet commercial for GAP Sweaters for kids.

Some of my favorite GAP predecessors:

• Among the funniest is this one 
• Beyonce’s dance
• Will Kemp’s ad – makes you want to dance
• Khaki Swing

And of course the all-time best – Audrey Gap in Black:

My father taught me a very important lesson when I was a girl growing up in East Germany. He said, “Always be more than you appear and never appear to be more than you are.”

-as told to Bono (U2) and captured by him in a New York Times opinion piece.

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Further to my earlier post about Apple’s cool ads, I got hooked on the songs in there and tried to find the original videos.  For Chairlift-Bruises I came across the video immediately below and was struck by it.  It seemed so cutting edge and professional, yet so casual and young (uncomfortably so for my wife – and I can understand why as a parent I’d also be concerned).  Was it possible that kids did this on their own? Or was the video director so sophisticated as to make it look so down-to-earth? It turns out it was all done by an 8th grader who is quickly building a following.  And it’s actually far better than the official video! You factor in these considerations and you understand why we are just in the beginning of what will be a revolution in content generation, with repercussions for business, culture and society that we cannot begin to comprehend.

Check out this new ad from Apple for their new iPod nano with video.  How is it that the Apple team ALWAYS gets ahead of all trends and pop culture and sets the tone for advertising coolness and standards? Everything in this ad is so perfect – colors, steps, shots, all.

The song on the ad is Bourgeois Shangri-La from Miss Li.

This earlier ad from Apple – with the song Bruises by Chairlift – is also awesome.

watch this till the end – all vocals, no instruments – it gets better and better (never mind the cheesy eery look of the performers):

thx to Tammy for sending this my way.

Nice idea for a social enterprise to build a guerrilla marketing campaign on:

Listen to the first few minutes of this…all a cappella – you can close your eyes and feel the rain.  Toto should be proud!

Thx to Ileana for pointing me to this.

Kim, Erica and Natalie at KIND Snacks put together a really neat internal presentation at KIND’s Growing Together Retreat earlier this spring and I wanted to share it:

http://blog.peaceworks.net/wp-content/uploads/KIND/

It takes a little bit for it to upload but I think it’s worth it.  Make sure volume is on.

Listen to the music here.  And also check out the Pope’s expressions…he seems to be wondering what he got into…