New York Times’ article on PeaceWorks/KIND bars – and the rules and opportunities for manufacturers online
Published under KIND Snacks, Marketing, OneVoice Movement, PeaceWorks Business, PeaceWorks Foundation Aug 13, 2007Bob Tedeschi of the New York Times today wrote in his e-commerce column about the difficult balancing act that manufacturers like PeaceWorks have to make in the online world, when selling to consumers without undermining their retail sales channel. http://www.nytimes.com/2007/08/13/technology/13ecom.html?_r=1&ref=business&oref=slogin The basic rule and the basic opportunity in this space are as follows: * [...]