Can you be too cool?

Totally unrelated to silly Republican attacks against Obama for being too popular and too hip, the Obama campaign (to which, though an independent, I’ve contributed the maximum allowed) some times seems to not quite get the need for a bit more gravitas.  I just got an email (the umpteenth one in the last week) asking me to send $30 and be the first to get an Obama-Biden T-shirt.  The subject of the email:

First Edition Obama-Biden T-shirt

Really?  Is that the message the campaign should be disseminating?

Now, if some putz out there wants to hawk political campaign t-shirts as epochal collectors items, that’s fine.  But the official campaign team?

Show your support for the Obama-Biden ticket today. Make a donation of $30 or more and you will receive a first edition Obama-Biden T-shirt.
First Edition Obama-Biden T-shirt

This follows a neat idea to have Obama supporters be the first to get an email advising who Obama had selected as his VP – and in Biden he made a great choice with gravitas.  That was a smart choice.  And it is great that the campaign can be "with it" and appeal to the young and use all necessary tech tools. 

But let’s hope the Obama team doesn’t get too enamored with itself and it’s appeal to the new generation.  It also has to appeal to the older generations.

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