Launch of Do the KIND Thing!

Mar 23, 2010 Published under KIND Snacks, Philanthropy

KIND just launched Do the KIND Thing—a campaign that lets people turn KIND acts into support for causes. It is a super easy way to give back by just being KIND! The cause with the greatest number of KIND acts linked to it by June 30th will win $25,000!*

You can support a cause you care about with just three easy steps:  

1. Get a card/code at

2. Choose the cause you want to support or add a cause if it’s not already on the list (any charitable cause is welcome!)

3. Pass it on by doing a "not so random" act of kindness for someone, give them your card  and encourage them to choose your cause  If you can’t pass it on in person, tell friends to go to to get a card/code and choose your cause from the list. 

So what are you waiting for? Do The KIND Thing!

*In addition to the first place prize of $25,000, second place and third place will win $10,000 and $5,000, respectively.  

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