Daniel Lubetzky

The New York Times ran this article about the power Dr. Oz (who I count as a dear friend) has in increasing magazine sales when he is on the cover, and the extraordinary success his TV show and persona have achieved. While the article accurately highlights some of the reasons behind his success – ie, that he commands trust and is attractive and a versatile medical authority – I think his single greatest strength is his authenticity as a human being. He is extremely down to earth, loyal, and a truly good human being who wants to help others, always. And viewers and readers can sense it.