Tech & Entertainment for a New gen
Further to my earlier post about Apple’s cool ads, I got hooked on the songs in there and tried to find the original videos. For Chairlift-Bruises I came across the video immediately below and was struck by it. It seemed so cutting edge and professional, yet so casual and young (uncomfortably so for my wife – and I can understand why as a parent I’d also be concerned). Was it possible that kids did this on their own? Or was the video director so sophisticated as to make it look so down-to-earth? It turns out it was all done by an 8th grader who is quickly building a following. And it’s actually far better than the official video! You factor in these considerations and you understand why we are just in the beginning of what will be a revolution in content generation, with repercussions for business, culture and society that we cannot begin to comprehend.
related posts
-
High Tech and Literacy
I often worry about how the recent technological changes will affect society. I particularly am concerned about the impacts of constant-feedback-technology (blackberry, cell, email, voicemail, sms, i.m, – you need input, input, input – like the robot in the movie Short Circuit). Will attention-span-disorder (like I have) become a regular feature of society? Will today’s [...]
-
Paul Reiser Meets OneVoice Youth leaders and OVI Entertainment Council
With OVI and OVP Youth leaders At dinner wearing OV pin With Mika Almog and Lior Shlain Avi Cohen, the "godfather" of humor in the Israeli TV, learns about OV from Gil Shamy Paul Reiser, mad about Israel, israel21c By Nicky Blackburn April 20, 2009 It’s the voice that gets you first. His hit TV [...]
-
Take 5 Minutes To View This Video: The STORY OF A SIGN
If you do nothing else today, make sure you view this – The Story of A Sign – La Historia De Un Letrero – it is well worth it. http://en.zappinternet.com/video/nilSqaMboM/HISTORIA-DE-UN-LETRERO (and it happens to be shot in Tampico, Tamaulipas, Mexico, a town my Mom is from)
-
Viral Video Award Contender: World Cup 2018
Eytan Heller’s creative video to inspire people to visualize what could be in the Middle East in 2018 (part of our Imagine 2018 campaign) has been nominated as one of 24 finalists (out of several hundred contenders) for the Viral Video Awards. Check it out and vote for it. http://www.viralvideoaward.com/
-
Marketing Smart: What do you do when gloom has conquered your brand?
What do you do when your formerly fun and irreverent brand has been threatened by months of media criticism over alleged corporate missteps? Regardless of where you stand on whether Microsoft tried to manipulate Yahoo or Jerry Yang missed an opportunity to drive shareholder value (or far harsher assessments including this one from Joe Nocera [...]
post a new comment