Check out this awesome, short video created by KIND fans Iris and Sean, who are being featured as this month’s KINDAHOLIC. Thanks for being such great fans! KIND snacks commercial from Iris Lai on Vimeo.
With extremism being particularly rampant among some religious followers who become increasingly zealous about their convictions and practices, and with the cartoonish tensions created by black and white contrasts set out by desensitized uber-capitalism vs. new age parsimoniousness, I was struck by the depth and timeliness of these contrasting messages: With regard to all human [...]
Sometimes in business you are faced with the decision to invest up front more capital resources but ensure that over the long term you see savings, vs. save up front, but at a steady higher cost of production per widget on an ongoing basis. The problem with choosing the path that is "inexpensive" up front [...]
I was intrigued by this very smart promotional give-away – a usb-drive that also serves as a livestrong-like bracelet. Smart & practical idea…
I finally got a chance to grab this link and share a “Snack Smarter” segment that aired on NBC New York and then nationally on Weekend Today a couple weeks ago. A summary from Elle in communications: In the segment, the anchor introduces KIND as “delicious” while explaining that she is typically not a fan [...]
KIND just launched Do the KIND Thing—a campaign that lets people turn KIND acts into support for causes. It is a super easy way to give back by just being KIND! The cause with the greatest number of KIND acts linked to it by June 30th will win $25,000!* You can support a cause you [...]
We came to America for the American dream – to do good and to make good. – K.R. Sridhar (As quoted in a column by Tom Friedman in the NYT)
It’s no surprise that some food labels are misleading or contain empty health claims. KIND recognizes all this fluff and our way to be transparent and fight the marketing gimmicks is by just truly using simple ingredients you can see and pronounce. A recent report examines food labeling and calls for changes in labeling policies, [...]
The FDA has issued a warning letter to food companies about the importance of accurate nutrition labeling and reprimanded their false or misleading claims.
A recent study by the journal Health Affairs highlights the substantial increase in children’s snacking habits and analyzes the unhealthy snack foods that they tend to consume. That’s why the right kind of snacking – healthy snacking – is so important. Snacks mean U.S. kids moving toward "constant eating" Picture (Device Independent Bitmap) 12:04am EST [...]