Archive for the ‘Advertising (good vs misleading)’ Category

Enough with such manipulation by the food-industrial-complex!  First Coca-Cola asserts that Coke is all natural! Then the Corn Refiners assert that High Fructose Corn Syrup is all natural, without regard to evidence, or to the damage that this causes to our bodies.  And most recently 10 of the largest food companies create a self-serving industry-designed nutritional scoring system that manipulates the truth to tout most of their food products – from mayonnaise to fruit loops – as healthy "smart choices."

When will these companies realize that effective marketing should be rooted in truth?

When will the food-industrial-complex recognize that our communities’ health is more important than profits at any cost?

When will hype and fads and simplistic diets hawked by marketers (100-empty-calorie-packs, low carb or low fat obsessions) give in to wholesome balanced truths about nutrition?

When will consumers and companies that are fed up with these shenanigans rise up in indignity to demand ethical behavior? 

Fortunately a number of nutritionists, watchdog groups like the Center for Science in the Public Interest, academicians from Dr. David Katz at Yale to Michael Pollan at Berkeley, and now even the CT Attorney General, are standing up to hold companies accountable and demand truthful assertions.

But if we are really going to overcome such concerted manipulation, a lot more will need to be done to educate consumers.

[Read more →]

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How do you make buttons and tassels fun?

Here is an ad that is part of a very creative campaign by Samuel & Sons.  The "candy" are actually actually buttons, and what is most strategic is that the company seems to have contracted to place targeted ads in the bus stop right outside of their store.  The ads do the job beautifully: they make the passerby stop and take notice of the store next to them.

IMG_0746 

If only I needed to buy buttons.

Here is an earlier ad with tassels in the shape of ice-cream cones:

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Further to my post about "The Center for Consumer Freedom", and to their campaign to spin how HFCS (High Fructose Corn Syrup) is good for you, I just did a little bit of research about this group and it turns out that it is a front group doing dirty work for the tobacco, alcohol and restaurant industry.  Google them and you’ll learn they systematically oppose the work of independent scientists, doctors and health advocates

Their mission is reminiscent of the bad-for-you-food-products-industry-backed version of the cigarette lobby of the 70s….

…oh, and now I learned why: The very same people running this group got off the ground with a donation from Philip Morris.

Learn more about the guy behind this.

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With a name like that – The Center for Consumer Freedom – you can be sure this DC spin group has an industry-group agenda.  The agenda in this case is to convince consumers that a product that does not exist in nature is the same as one that does – trying to say High Fructose Corn Syrup is the same as honey.  The problem is your body has a difficult time breaking up the artificially created sugars from HFCS, a problem that is contributing to obesity and diabetes

This is their press release:

WASHINGTON – The Center for Consumer Freedom has launched a $1 million advertising campaign designed to respond to inaccuracies about high-fructose corn syrup. The campaign will involve a television commercial and three full-page newspaper advertisements. It will emphasize that H.F.C.S. is nutritionally the same as other sweeteners such as table sugar and honey.

The TV commercial will air on MSNBC, Fox News, CNN and CNBC and will run for three weeks. It will feature actors dressed as an ear of corn, a sugar cube and a honey bear standing in a police line-up. A victim in the commercial will be unable to tell which sweetener was responsible for his weight gain. The print advertisements will run in USA Today, The New York Times, Los Angeles Times and Crain’s Chicago Business.

"People have been spoon-fed misinformation about high-fructose corn syrup," said Rick Berman, executive director of the Center for Consumer Freedom, a nonprofit coalition supported by restaurants, food companies and consumers. "We thought it was time someone explained, in no uncertain terms, that high-fructose corn syrup has the exact same number of calories as table sugar and is handled the same way by the body. Any non-agenda-driven nutrition expert will tell you the same."

In fact this group is part of a Corn Industry response to consumer rejection.  A lot of evidence from scientists has come in that HFCS is not good for our health.  Empty calories are empty calories, and sugar as well as HFCS make you fat with no nutritional benefit, but it is worse when unscrupulous advertisers and companies try to deceive consumers.

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Last night I listened to Anderson Cooper on CNN as he analyzed the Netanyahu speech at the UN.  He asked if Netanyahu had naively bitten Ahmadinejad’s bait, and he introduces an excerpt where Netanyahu appears to angrily overreach by attacking every member of the UN for allowing Ahmadinejad to speak, saying:

I say on behalf of my people, the Jewish people, and decent people everywhere: Have you no shame?  Have you no decency?

My immediate reaction as I listened to this edited piece was, man, this is dumb.  Netanyahu should not attack all members of the UN.  After all, the body at the UN is designed for ALL nations – even those ruled by oppressive regimes – to have a forum to speak (as David Gergen explained, pointing to Netanyahu’s moral clarity but criticizing him for not recognizing this).  And how dare Netanyahu say he represents all the Jewish people? I don’t think he represents me – certainly not on how to resolve the Arab-Israeli conflict.

But something felt wrong.  I may disagree with him on many policy issues but Netanyahu is a smart man with strong diplomatic and public speaking skills.  Was this the real story?

So today I read the entire transcript of Netanyahu’s speech.  And I was shocked at how bad CNN/Anderson Cooper had framed the issue! I’ve written about how FOX over-does the spin in the right-wing direction.  But CNN and Cooper should be embarrassed about how they handled this.  And one of my favorite commentators and real statesmen – David Gergen (perhaps the only excellent one left among dozens of mini-opinionators) probably did not even listen to the speech in full, and certainly did not frame things clearly.  The other commentator (Reza Ezlan?) was way way off.

Here is a quote within context from Netanyahu’s speech:

Yesterday, the man who calls the Holocaust a lie spoke from this podium.  To those who refused to come here and to those who left this room in protest, I commend you.  You stood up for moral clarity and you brought honor to your countries.
But to those who gave this Holocaust-denier a hearing, I say on behalf of my people, the Jewish people, and decent people everywhere: Have you no shame?  Have you no decency?  A mere six decades after the Holocaust, you give legitimacy to a man who denies that the murder of six million Jews took place and pledges to wipe out the Jewish state. What a disgrace!  What a mockery of the charter of the United Nations!

Now, of course that in the age of twitter, you need to keep things brief.  But Cooper/CNN could have easily introduced the segment of Netanyahu by explaining that he criticized not the entire UN audience, but those who stayed to listen to Ahmadinejad.  Denying even monsters like Ahmadinejad the podium is not an option at the UN.  But every nation has a right to get up and walk out – to exercise its right not to be subjected to his vitriolic hate-mongering, and this was a valid position for Netanyahu to take.

With this post I do not mean to endorse all of Netanyahu’s foreign policy positions – quite the opposite, in some areas I feel he harms Israeli and Palestinian interests alike. But as a student of the media, following on my prior post about editorial spin, I am yet again alarmed at how dangerous unchecked news sources can be.  Indeed, a big part of why the Middle East and the world are in the shape they are is because partisan media feeds each audience what they want to hear rather than what they need to hear, and they don’t constructively engage audiences to better understand each other.

For students of oratory and for students of history, Netanyahu’s speech is actually constructed extremely well, and will probably become a historical piece that others will study for decades.  The transcript is provided below in full for those who want to examine it for themselves:

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I’ve been meaning to upload this picture of a bus stop ad – from a very creative ad campaign for the movie District 9.

IMG_0629

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Devin Leonard wrote an excellent article [http://www.nytimes.com/2009/08/30/business/media/30ad.html?_r=1&sq=hey%20pc&st=cse&scp=1&pagewanted=print] about the epic advertising rivalry between Apple and Microsoft. It includes nice lessons & insights for students of advertising.

[Read more →]

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Creative offer from Barnes & Noble, as described in this Washington Post article.  Download the B&N app to your iphone, flash it to a Barista at one of their in-store Starbucks, and get a free cup of coffee.

We want to do the same thing with KIND and KINDED.  And give participants a free KIND bar when they go to Starbucks and tell us how they KINDED someone.  Any good iphone App genius that wants to help us build it?

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This campaign from VW is hilarious and very effective. (thanks to Eytan Heller for bringing to my attention)

Start by visiting Helga’s myspace page.

Then visit these:

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From Phil in KIND’s communication dept:

All,

Fans of the popular, long-running soap opera “Days of Our Lives” may have noticed a special cameo on Monday, June 1st! When Brady and Melanie found themselves trapped in the Kiriakis family mausoleum, things suddenly turned around for Melanie when she found a KIND Almond & Apricot Bar she had in her purse.

Just goes to show – carrying a KIND Bar can save the day, whether you find yourself trapped in a mausoleum or just craving a delicious and healthy on-the-go snack!  Please enjoy and feel free to distribute the link below.

http://www.kindsnacks.com/media-center/2009/06/kind-cameos-on-days-of-our-lives/

Best, Phil

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