Good Viral Ad: From Ferrero Rocher
Published under Advertising (good vs misleading), Funnies, Marketing, Media and Alternative Media Oct 05, 2008
Archive for the ‘Advertising (good vs misleading)’ Category
Great Commercials: What is Love Pepsi Max
Published under Advertising (good vs misleading), Funnies Sep 23, 2008
In contrast to Coke’s advertising trying to say that Coke is all-natural (!), Pepsi has focused its product development and advertising messages separately promoting lines that are "FUN" (as above) and lines that are "Healthy." Of course the goal should be to create healthy and fun lines, but at least where fun is what you’ve got, Pepsi makes the best of it! This commercial is a hilarious nod to Chris Kattan.
As warned in this earlier post, companies like Coke, Cadbury and Kraft have so abused the term "natural" that they are gradually destroying its meaning. It is really upsetting that they dupe consumers with products containing High Fructose Corn Syrup and other ingredients that are harmful and cause diabetes and obesity. It is even more upsetting that their misleading advertising causes mistrust in good products and causes consumers to lose faith in the "natural" claim.