Daniel Lubetzky

Interesting WSJ article about "guerrilla marketing."

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Another great article on on mind, magic, and con men’s marketing.

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This is neat.  Could be useful for a viral marketing campaign.

THE BALL
You must click on the ball to make it change colors.
Click here: http://mazzanet.id.au/ball.php

Interesting cultural observation: in the US, people take one cent or one dollar off to create a perception of value: an iTunes song costs $0.99, not $1.00; a KIND Bar retails for $1.99, not $2; a jacket is on sale for $199 instead of $200.  In Great Britain, that "discounted" valuation is a sign of poor quality and is not used.  A product costs 1 pound.  If it is going to be less, it goes down to 0.79 – 79 pence.  Almost nothing is ever sold for 0.99 or 1.99 in the UK, and certainly also not for 99 or 199 pounds.  It’s rounded numbers.  Telling of the entire business personality of these countries.

James Montague from The Guardian newspaper just posted an article about Eytan Heller’s vision for Israel and Palestine to co-host the World Soccer Cup in 2018, an idea which so far has already spawned OneVoice’s Imagine 2018 Campaign.

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Taken from this article about the Gaza-Egypt border debacle, this picture struck me as a sad allegory not just to the challenges of the Palestinian-Israeli peace process and of building of a Palestinian State, but further to so many of the challenges faced today in the Middle East, from the peace process, to the struggle between tradition and modernity, to the many divides harming the region, to the threats of nuclear proliferation, etc.

I am extracting this great innovation from an email I got from Ari Cartun:

Look closely and guess what they could be…



Are they pens with cameras?

Any wild guesses? No clue yet?
You’ve just looked into the future… yep that’s right!
You’ve just seen something that will replace your PC
in the near future.
Here is how it works:



In the revolution of miniature computers, scientists have
made great developments with bluetooth technology…
This is the forthcoming computers you can carry within your pockets


This "pen sort of instrument" produces both the monitor
as well as the keyboard on any flat surfaces from where
you can carry out functions you would normally do on your desktop computer.

It is not PC to admit that Anglo-Americans often have problems distinguishing Asian faces (or for that matter, any other ethnicity).

 But from China Southern Air comes some comforting confirmation that for the Chinese, the opposite is true – Americans (or Westerners) all seem to look alike to them.

On the plane on the way back from Dalian to Beijing, I caught this hilarious variety news item where an intrepid reporter had paired Western soccer players and Hollywood celebrities that, apparently to Chinese eyes, looked fantastically alike – at least fantastic enough to be tv-worthy.

What is hilarious is how far these people look alike!

Here are some of the editors’ wise matches: (click on any of them to enlarge and see it closer – and click again to expand)

Will Smith -with some black soccer player:

The only thing these have in common is that they are both black!

 Ben Stiller with some white soccer player:

 The only thing these two have in common is that they are both white!

Here are close ups of the twins:

Ok, they did get a couple slight similarities, not sure they are worthy of a tv story, but here is Matt Damon’s soccer alter-ego…

But Brad Pitt’s?!

And the Dude from Dude Where is My Car’s alter-ego?

And Mel Gibson’s nephew?!

But the punch line is that their long-lost twin matches included some 23-year old soccer player with 80+ year-old Clint Eastwood!

Here are the close ups confirming how much they look alike (not!)

Ron Mueck is a London-based photo-realist artist. Fiberglass resin or flesh? I just thought this too cool not to share…