Daniel Lubetzky

Thanks to BusinessWeek for sharing KIND’s success and momentum getting into Starbucks.

We are very excited that KIND is now available at over 7,000 Starbucks stores!  KIND fits perfectly with Starbucks’ new focus on "Real Foods, Simply Delicious!"

The New York Times just ran a story about KIND and our efforts to break into Starbucks.

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KIND got a nice endorsement by Good Morning America.  Check this link out. Heidi Skolnik rocks!  KIND is mentioned mid-way through the review.  Some of their comments:

Tanya Rivero, Good Morning America Health: "I love these KIND bars.  I am a big fan of these.  These are delicious, and they are very nutritious."

Heidi Skolnik, nutritionist: "the more I learn about the company, the more I even them."…"so unprocessed", "whole good foods together even though it is a snack bar"…

Kim, Erica and Natalie at KIND Snacks put together a really neat internal presentation at KIND’s Growing Together Retreat earlier this spring and I wanted to share it:

http://blog.peaceworks.net/wp-content/uploads/KIND/

It takes a little bit for it to upload but I think it’s worth it.  Make sure volume is on.

You cannot do a kindness too soon, for you never know how soon it will be too late.

-Ralph Waldo Emerson

Thx to Natalie, Erica and Kim for pointing me to this one and including it in the Essence of KIND presentation – very much in sync with KIND and the KINDED campaign.

From Phil in KIND’s communication dept:

All,

Fans of the popular, long-running soap opera “Days of Our Lives” may have noticed a special cameo on Monday, June 1^st! When Brady and Melanie found themselves trapped in the Kiriakis family mausoleum, things suddenly turned around for Melanie when she found a KIND Almond & Apricot Bar she had in her purse.

Just goes to show – carrying a KIND Bar can save the day, whether you find yourself trapped in a mausoleum or just craving a delicious and healthy on-the-go snack!  Please enjoy and feel free to distribute the link below.

http://www.kindsnacks.com/media-center/2009/06/kind-cameos-on-days-of-our-lives/

Best, Phil

Matthew Crawford wrote a really interesting article, The Case For Working with Your Hands, in The New York Times Magazine, about the overlooked intellectual rigor required when making physical things.

It could not come at a better time, as we are becoming more virtual, digital, commodified, and dissociated from nature – and from the simplicity of tangible output. Whether it is the Internet, financial derivatives, chicken mcnuggets or "nutrition" bars made with stuff you can’t decipher or pronounce, society is on a trajectory to twist and pretend away from simple realness.

KIND, by the way, is a counter-cultural effort to reconnect with the goodness of real, authentic, transparent wholesome natural unadulterated ingredients you can see and pronounce.  The philosophy underlying everything we do is to stick to authenticity: a) avoid pretentious wannabe names that betray the reality of the products we make with allegorical cute titles; b) avoid fillers; c) avoid artificial ingredients and artificial sweeteners; d) avoid overprocessing and emulsification; and just in general stick to wholesome ingredients you can see and pronounce.™

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The holy grail for environmentally conscious manufacturers and consumers is truly bio-degradable effective packaging.  While the biggest threat is in plastic bottles and packaging materials that overwhelm our landfills, even small wrappers add up.

The challenge to manufacturers is that the very things that make wrappers good – impermeability, sealing out oxygen to prevent oxidation and decomposition – are also what makes the wrappers hard to decompose.  And if you try to use corn-based bio-degradable wrappers, exposure to moisture can make the wrapper protection degrade and be ineffective.  At KIND we keep looking for solutions that could enable us to use bio-degradable wrappers but have yet to find the answer (if anyone has any technology or ideas, please let me know).

Frito-Lay just announced that the outer layer of its Sun Chips will use compostable packaging.  That is nice, but what is really interesting is their commitment that within 1 year, they aim to also use compostable packaging for the bags’ interior.  If they really achieve it, that will be a remarkable step.

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Check out the below!

A while back I blogged about a hilarious controversy pitting two churches against each other – on the question whether Dogs go to heaven.  Each affirmed they did – or didn’t – in church signs.  I actually thought these were real – and I guess a few commentators did also.

Well, it turns out I was fooled by this ultra-cool website that can help you generate Church Signs!  http://www.churchsigngenerator.com/

How creative is that?!

We are honored that BusinessWeek chose PeaceWorks among 25 of "America’s Most Promising Social Entrepreneurs."

If you like what we do, we’d appreciate you voting here for us – PeaceWorks Holdings – as the top 5 will be featured in the magazine.

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