Daniel Lubetzky

Budweiser Clydesdales, Super Bowl Commercial, 2014

Budweiser Clydesdales, Super Bowl Commercial, 2013

This was one of my favorite ads from the Super Bowl. It’s not just funny. Radio Shack effectively uses the spot to acknowledge that it has a tired brand and creatively invites viewers to revisit their assumptions and give them a chance as a modernized brand. If their stores live up to that new brand promise, they may well have a great future.

These commercials for Volvo & Allstate are examples of great, effective ads out there — really well done.

Check out this hilarious promotional video for DollarShaveClub.com. The company’s fun sense of humor also extends to their blog contests that engage its consumers with hilarious contests.

Spotted by Daniel Lubetzky, by Julianna Storch

Daniel is looking forward to delivering the afternoon keynote address at NYU Stern’s 12th Annual Graduate Marketing Association Conference on November 30th. He will be speaking with students about the authenticity of a brand in its efforts to integrate the social and the business. The conference will examine the new challenges and opportunities that technology has presented to marketers, and explore new ideas of how brands can build relationships with consumers.

By Julianna Storch

The Washington Post reports that former Coke marketing executive, Todd Putman, publicly regrets his contribution to the rise of obesity among Americans during his time at Coca-Cola. To make up for his past mistakes, Putman now advocates for a redistribution of the power and strategy devoted to marketing junk food to sell and promote healthy products.

Spotted by Daniel Lubetzky, by Julianna Storch

SS+K created a remarkably clever and effective campaign for a Korean-based Pizza chain that deserves recognition.   From their newsletter – make sure to watch their video:

Consumers are starting to take legal action to call to task companies that claim to make natural products while using artificial ingredients.  A week ago, Shape Magazine also issued a story calling to task companies that claimed their nutritional bars were “all natural” even though they contain artificial ingredients, like ThinkThin.

Now comes this lawsuit against Kashi for using ingredients that are not natural…

[Read more →]

By Adeena Schlussel

Check out this great video from the Smart CMO series, featuring Daniel and his poignant insights on marketing and packaging your brand!

Check out this video on YouTube: