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Quote of the week

Published under Favorite Quotes, Introspection Mar 22, 2017

“The person who says it cannot be done should not interrupt the person doing it.”

- Chinese Proverb

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quote of the week

Published under Favorite Quotes Mar 15, 2017

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quote of the week

Published under Favorite Quotes, Introspection Mar 01, 2017

“A challenge only becomes an obstacle when you bow to it.”
- Ray A. Davis

 

 

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Loving the content shared in this postcard by my friends at Juice Press.

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If you’ve ever wondered what information you’re being fed is based on fact and what’s backed by special interest groups more interested in turning a profit than nourishing your body, you’re in luck.

This morning, Daniel Lubetzky, the founder and CEO of KIND Healthy Snacks, announced the launch of Feed the Truth, a first-of-its-kind independent organization that will seek to provide some much-needed transparency in our food system.

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The organization aims to combat the food industry’s influence on nutritional policy that can be harmful to public health

In effort to provide a source of transparency and integrity in the food industry while improving public health, CEO and founder of KIND Snacks Daniel Lubetzky has pledged $25 million toward “Feed the Truth,” an organization that will operate independently from the snack company.

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In late 2015, Daniel Lubetzky learned of a federal rule that puzzled him: Salmon, avocados, olives, eggs and tree nuts aren’t “healthy,” according to the Food and Drug Administration.

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Drinking a glass of wine is just as healthy as going to the gym. Cheese is as addictive as crack. Fat, not sugar, is to blame for America’s obesity problem.

This is the kind of prevalent misinformation that Daniel Lubetzky, founder and CEO of KIND snacks, hopes to diminish with a new organization called Feed the Truth, launched Wednesday.

Lubetzky has pledged $25 million to fund the public health advocacy group in order “to offset self-serving industry agendas at the expense of public good,” a press release stated.

“It’s a very serious issue,” Lubetzky said of fake news and gone-viral inaccuracies. “We have a hard time rationalizing something that is not consistent with what we want to believe,” he explained in an interview. When it comes to food in particular, Lubetzky said people are eager to be prescribed a silver bullet. But, he said, “simplifying is very dangerous.”

The word “dangerous” here is hardly hyperbolic.

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