This is one of the best ads I have seen in a long time. And I would say the artistry and creativity qualifies it for true art.
A recent article in the New York Times reports that food marketers are pitching their products to children via Web sites that critics say blur the line between activities and advertising.
Interesting posting on children’s behavior – I just hope unscrupulous marketers don’t take even more advantage of the insights!
My brother shared this hilarious video, which while mocking the obsession of people with Apple products, actually highlights the power of brands.
Apple does actually have a lot of technological reasons for its success. But its brand indeed transcends much of the functional strengths to the iconic sphere and status symbol.
Then again, there is another side to this debate which says the iPhone really IS better:
Today, Daniel was interviewed by Fox Business News in a segment depicting how influential the private sector can be in America’s fight against obesity. Daniel’s interview was part of the ongoing debate on whether the Government should police healthy eating, and this segment reinforces how influential entrepreneurial solutions can be. Even though Daniel admitted to having a sweet tooth (keep any and all funnel cake sticks away!) it is clear from this segment that KIND’s unbounded devotion to health and deliciousness will be key ingredients in helping American’s maintain healthy lifestyles.
by Adeena Schlussel
This video, launched by Entrepreneur Magazine encapsulates some of the attributes that made KIND’s Daniel Lubetzky win the 2010 Entrepreneur of the Year Award, and carries new meaning since the Award was announced. Among the key lessons: build a supportive environment for a super-star team, and use technology to simplify life, and food, rather than to complicate it.
Innovator – Kind Snacks from OC Creative Media on Vimeo.
by Adeena Schlussel
This awesome article in INC. Magazine, titled, “The Way I Work,” features Daniel and captures exactly how our CEO works! We are super proud that Daniel was featured in INC. and are even prouder that he is the fast paced, driven, successful worker that the article describes!
by Adeena Schlussel
This weekend OneVoice Israel is launched one of its strongest viral campaigns through social media sites like Facebook and online newspapers like Ma’ariv and YNET. 100’s of Israelis contributed their visions for 2018 by writing headlines for the future. Headlines included visions such as “War!: The World Cup 2018 Final Tonight: Israel Against Palestine” and “Another border opens: The public is invited to tour in Palestine.”
OneVoice Palestine took their campaign to the streets partnering with the municipalities of Jenin, Nablus, Hebron and Bethlehem to create mass murals of 2018 visions. The purpose of the project, OVP Executive Director Samer Makhlouf reminds us, “Was to inspire the youth of Jenin to play a role in the building of their state. Contributions made by youths inspire not only themselves but the rest of the community. They put something on the mural that was honest, true and personal. It was their vision, for their future, for their city. The first mural in Jenin has just been completed. It depicts images of urban development and economic prosperity.
OneVoice’s Imagine 2018 campaign is changing the conversation on the ground. Instead of focusing on the past, OneVoice is creating a more constructive, future-oriented discourse. Politicians and influencers in the Middle East and around the world are joining in. Tony Blair, Her Majesty Queen Noor and Jason Alexander are just a few international personalities lending their support and visions to this campaign.
Spotted by Daniel Lubetzky, redacted by Adeena Schlussel.