Archive for the ‘Marketing’ Category

BarsAreFood.com just added KIND Almond Cranberry to its Hall of Fame.

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Thanks to "Ava" from Skinny And the City for her really nice coverage of KIND and what we are aiming to achieve. This type of enthusiasm is what motivates us to do our very best.

She also has a contest out:

Skinny Contest: Have you done something KIND lately? Let us know what by e-mailing contests@skinnyandthecity.com by July 22nd, 5pm EST, and you could win a variety pack of these delicious bars.

From the site:
"We’ve been a fan of the Unexpectedly KINDFruit + Nut for years. They’re all-natural bars chock full of nutrients and flavor. You can actually see whole pieces of nuts and fruit all mashed together and sweetened with a touch of honey. It’s an all-star bar, and now the new variety, KIND PLUS, has even more added nutrients such as calcium and antioxidants. Both are great snacks for in-between meals.
Another reason we love ‘em? KIND’s mission to spread KINDness all around. The founder started producing KIND after beginning PeaceWorks Inc., a business that strives to foster relationships between conflict regions all over the world…" Full story…

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Creative offer from Barnes & Noble, as described in this Washington Post article.  Download the B&N app to your iphone, flash it to a Barista at one of their in-store Starbucks, and get a free cup of coffee.

We want to do the same thing with KIND and KINDED.  And give participants a free KIND bar when they go to Starbucks and tell us how they KINDED someone.  Any good iphone App genius that wants to help us build it?

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We are very excited that KIND is now available at over 7,000 Starbucks stores!  KIND fits perfectly with Starbucks’ new focus on "Real Foods, Simply Delicious!"

The New York Times just ran a story about KIND and our efforts to break into Starbucks.

[Read more →]

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Kim, Erica and Natalie at KIND Snacks put together a really neat internal presentation at KIND’s Growing Together Retreat earlier this spring and I wanted to share it:

http://blog.peaceworks.net/wp-content/uploads/KIND/

It takes a little bit for it to upload but I think it’s worth it.  Make sure volume is on.

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Click play on the link here to see an example of excellent data visualization, and to get a sense of the depth of this recession.

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From Phil in KIND’s communication dept:

All,

Fans of the popular, long-running soap opera “Days of Our Lives” may have noticed a special cameo on Monday, June 1st! When Brady and Melanie found themselves trapped in the Kiriakis family mausoleum, things suddenly turned around for Melanie when she found a KIND Almond & Apricot Bar she had in her purse.

Just goes to show – carrying a KIND Bar can save the day, whether you find yourself trapped in a mausoleum or just craving a delicious and healthy on-the-go snack!  Please enjoy and feel free to distribute the link below.

http://www.kindsnacks.com/media-center/2009/06/kind-cameos-on-days-of-our-lives/

Best, Phil

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I remember this brand from when I lived a summer in Japan.  They have a drink named "Pocari Sweat" and it is a best seller.  Sweat?!  Apparently in Japan, perspiration is associated with rejuvenating freshness.  Now here is a line extension for Pocari Sweat in powder form.  Mmmm.

IMG_0485

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Check out the below!

churchsign

A while back I blogged about a hilarious controversy pitting two churches against each other – on the question whether Dogs go to heaven.  Each affirmed they did – or didn’t – in church signs.  I actually thought these were real – and I guess a few commentators did also.

Well, it turns out I was fooled by this ultra-cool website that can help you generate Church Signs!  http://www.churchsigngenerator.com/

How creative is that?!

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We are so humbled and honored that, following his meeting with our young Israeli and Palestinian leaders in OneVoice, and following his further learning on our movement over the last few months, including the leadership of our colleagues in OneVoice Europe, Paul McCartney agreed to join the OneVoice Movement’s International Honorary Board.

Sample story follows….

[Read more →]

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